01
Event, tour, and stay
Three kinds, one book. A ticketed lunch, a walk through the vines, and a cottage night are all experiences the estate defines.
Events
A lunch, a tour, a cottage. Each one is an experience.
Events, tours, and stays are offers with a price, a party, and a capacity. Sell the seat, confirm the booking, and keep the guest with the wine they buy.
Seats left on the lunch. A tour with a party limit. A cottage already in house.
Events
This weekend
3 experiences
- 6 seats left
Event
Sunday lunch
18 guests · 4 Oct
- Confirmed
Tour
Vineyard walk
Party of 8 · Saturday 10:00
- In house
Stay
Creek cottage
Mara Chen · 2 nights
The offer, the seats, the guest.
- Create the experience
- Sunday lunch, a vineyard walk, the creek cottage. Kind, duration, party, and price, before anyone books.
- Sell the seat
- Eighteen guests expected, six seats left. The lunch is an event with a capacity, not a note in a diary.
- Keep the guest
- The cottage is in house under Mara Chen. Her allocation and her table tonight are the same person.
01
02
03
Events
Experiences the estate hosts.
02
Capacity you can read
Party minimum and maximum, and the bookings already taken. Seats left are visible before you promise another guest.
03
A price on the day
An experience has a price, so a ticket or a stay is something you sell, alongside the wine.
04
Requested, confirmed, cancelled
A tour is confirmed when the guide and the party are set. Cancel it when the day will not run.
05
On the customer
The guest of the lunch and the guest of the cottage are customers. Their club, their orders, and their notes travel with the booking.
06
The weekend, together
A tour on Saturday morning, a cottage in house, and a lunch on Sunday are one estate’s commitments, listed as experiences.
01The experience
Name the day, then open it for booking.
Add the experience first. Kind, how long it runs, how many can come, and what it costs. The lunch, the walk, and the cottage are then things people can book.
- Event, tour, or stay on the experience.
- Duration, party, and price.
- Bookings only against an experience that exists.
Event
6 seats leftSunday lunch
A long table on the estate. Ticketed, with a capacity.
- KindEvent
- Guests18 booked
- Seats6 left
- Price$95
02The stay
The cottage is a booking, and a customer.
Two nights in house is not a side calendar. It is an experience with a guest. That guest’s wine, club, and table are on the same profile the stay points at.
- Guest, dates, and party on the stay.
- In house is a status the estate can see.
- The same person as the bottles and the club.
Customer
Mara Chen
Cedar Ridge · since 2019
- Lifetime value
- $2,480
- Avg bottle
- $36
- Visits
- 14
Prefers the 2022 Pinot. Books the cottage in autumn.
- Cellar door$640
- Shop$980
- Club$860
- TodayTasting roomPinot Noir 2022
- MarOnlineSix-bottle case
- 18 AprClubAutumn allocation
- TonightRestaurantTable for 4
The weekend
What the estate is hosting.
Experiences are the days you have promised, and the seats you have not.
- SaturdayThe walk is confirmedVineyard tour, party of eight, ten o’clock. Duration and party were set on the experience.
- SaturdayThe cottage is in houseCreek cottage, two nights, Mara Chen. The stay is on her profile with the allocation.
- SundayThe lunch still has seatsEighteen guests booked, six left. Another booking fits. A seventh party would not.
- MondayThe tickets are ordersWhat was charged for the lunch and the stay sits with the rest of the estate’s sales.
On the same estate.
Events is one channel. The customer, the catalogue, and the stock are shared.
Estate ExperiencesTastingsFlights booked ahead, priced, and kept on the person who buys the wine.Open TastingsEstate ExperiencesRestaurantTables, covers, and the guest who also buys the wine.Open RestaurantCommerceOrdersCellar door, shop, trade, and club in one book.Open Orders
The platform/Cellar Door POS/Ecommerce/Trade & wholesale/Wine club/Customers/Inventory
Estate One