Estate One

Ecommerce

The shop is the cellar, with a front door.

Build the pages, write the visit and the vineyard, and publish on the estate’s own address. The wines are the wines you sell at the door. The club price is on the bottle. The count is the cellar’s count.

Get startedSee how it runs

A visual builder, a page for every part of the visit, and a shop you publish when it is ready.

Design

Live

Widgets

  • Hero
  • Product grid
  • Visit
  • Newsletter
  • Quote
Cedar RidgeDraft · Home

2022 · Estate

The current release

  • Pinot Noir

    2022 · $38

  • Chardonnay

    2023 · $36

  • Riesling

    2024 · $34

Book a tastingVisit

From the page to the open shop.

01

Compose the page
A hero, the current release, a line about the visit, and a place to join the club. Arranged on the page, in the estate’s colours and type.

02

Sell the same wine
Pinot Noir 2022 is $38 on the shelf price and $32 for Champions. Forty-eight in stock, the same figure as the cellar door.

03

Publish the address
A draft shop stays hidden. When the release is ready, publish it on the estate’s own address.

Ecommerce

The shop, the pages, and the wines.

01

A visual builder for the estate

Lay out the home page and every other page from blocks: hero, split, product grid, collection, featured bottle, gallery, quote, visit band, newsletter, announcement, and accordion. Set the colours, the type, and the logo once.

02

Pages, not a brochure left in a drawer

Add the visit, the vineyard, the club, the journal. Each page has a path and a status. Shop, cart, checkout, and account stay reserved, so the commerce routes keep working.

03

The current release, on the page

Product grids and collections pull the real catalogue. The library, the current release, a single featured bottle. Prices and names come from the wines you already keep.

04

Club price beside the bottle

A member sees the member price. A trade account sees the price on their list. Everyone else sees the shelf price. The numbers come from the price lists, which the till uses as well.

05

One count with the door

An online case and a tasting-room case leave the same stock. Reserve bottles for an allocation and the shop stops offering what the club is already holding.

06

Your address, when you say so

Each winery has its own shop address. Keep it in draft while you design. Publish when this estate should open. Card payments run through Stripe.

01The page

Design the shop the way the estate looks.

The builder is the page. Choose a widget, place it, and write in the voice of the winery. Width, type, and colour belong to the theme, so a new page does not start from a blank template that looks like every other shop.

  • Header, footer, announcement, and the body of each page.
  • Desktop and the layout you will actually publish.
  • A visit band and a newsletter block, next to the wines.

Pages

Draft

Cedar Ridge

Written in the builder. Published when the release is ready.

  • Home/
  • Visit/visit
  • The vineyard/vineyard
  • The club/club

02The bottle

The product page is the cellar door, online.

The person on the site is looking at the same Pinot the room is pouring. Vintage, price, member price, and how many are left. Add it to the bag and the order joins the same book as a sale at the till.

  • Shelf price and club price on the same bottle.
  • A promotion code at checkout, the same kind the till accepts.
  • Stock shared with the cellar door.
  • Checkout in the currency and region the estate sells in.

Shop

Live

Cedar Ridge

Bag 0

2022 · Estate

Pinot Noir

$38Club $32

48 in stock, same as Cellar Door

Add to cart

  • Chardonnay

    2023 · $36

  • Riesling

    2024 · $34

A release week

Write the page, then open the door.

The 2022s are bottled. The shop should say so before the weekend traffic arrives.

  1. MondayThe hero changesThe current release replaces last autumn. The product grid points at the new collection.
  2. TuesdayThe visit page is editedTastings are booked ahead. The page says when the door is open, and links to the booking.
  3. ThursdayMember prices are checkedChampions see $32. The shelf stays at $38. The till will say the same thing on Saturday.
  4. FridayThe shop is publishedDraft becomes live on the estate’s address. The first case is an order, in the same book as the door.

On the same estate.

Ecommerce is one channel. The customer, the catalogue, and the stock are shared.

CommerceCellar Door POSThe member, the club price, and the bottles at this door.Open Cellar Door POSCommerceTrade & wholesaleThe price and the payment terms for each account you supply.Open Trade & wholesaleCommerceInventoryOne count. Reserved bottles stay reserved.Open Inventory

The platform/Wine club/Customers/Tastings/Restaurant/Events/Orders

Estate One

Open the shop on the same wines, the same stock, and the same prices the estate already uses.

Get started