Estate One

The connected commerce platform for wineries.

One system.
Every sales channel.

POS, ecommerce, wine club, trade, bookings, and the admin, connected on one estate.

Get startedSee the platform
A tasting room with limestone walls, an oak counter, and a dark doorway.

Everything on one estate.

Five channels. One customer.

Tasting room

Pinot Noir 2022

Club price · $32

On the till before anyone asks. The member and the last visit are already there.

One customer

Mara Chen

Club member · Cedar Ridge

  • Tasting roomPinot Noir 2022Now
  • Online48 bottles in stockIn stock
  • Wholesale24 Pinot · on accountDue in 30 days
  • StayCreek cottageIn house
  • Members6 bottles · 18 AprShips 18 Apr

Everything your winery sells. Connected.

01Estate One POS

For your tasting room.

The member, the last visit, and the club price are on the till before anyone asks.

Cellar Door POS

POS

Live

  • Pinot Noir

    2022

    $32

  • Chardonnay

    2023

    $28

  • Riesling

    2024

    $34

Mara Chen

Last visit 12 Mar

Club
  • Pinot Noir 2022Club price$32
Total$32
Charge $32

02Estate One Commerce

For your online store.

Your tasting room and online store sell the same wines from the same stock.

Ecommerce and the builder

Shop

Live

Cedar Ridge

Bag 0

2022 · Estate

Pinot Noir

$38Club $32

48 in stock, same as Cellar Door

Add to cart

  • Chardonnay

    2023 · $36

  • Riesling

    2024 · $34

03Trade & wholesale

For the accounts you supply.

A restaurant or a bottle shop pays the price you set for them, on the payment terms you agreed. The bottles leave the same cellar.

Trade and wholesale

Trade account

Live

The Ridge

Restaurant · approved

On account
Price list
Ridge trade
Payment terms
30 days
  • Pinot Noir 2022$22Shelf $38
  • Chardonnay 2023$20Shelf $36
  • Riesling 2024$19Shelf $34

04Estate Experiences

For tastings, the restaurant, and events.

A flight, a table, and a ticket sit on the same customer as the bottles they buy.

TastingsRestaurantEvents

Bookings

Saturday 4 Oct

3 on the book

  • Restaurant

    Table for 4

    Mara Chen · Tonight, 7pm

    Confirmed

  • Event

    Sunday lunch

    18 guests · 4 Oct

    6 seats left

  • Stay

    Creek cottage

    Mara Chen · 2 nights

    In house

05Estate One Club

The whole member.

Lifetime value, the segment, and the journey. The till, the shop, the club, and the booking, on one person.

Wine club

Member

Mara Chen

Club member · since 2019

Champions
Lifetime value
$2,480
Avg bottle
$36
Visits
14

RFM · Recency 5 · Frequency 4 · Monetary 5

Buys Pinot at Cellar Door, then takes the allocation.

  1. TodayTasting roomPinot Noir 2022
  2. MarOnlineSix-bottle case
  3. 18 AprClubAutumn allocation
  4. TonightRestaurantTable for 4

Estate One admin

One customer.

Every interaction belongs to the same person. The till, the club, the shop, the stay, the table, and the event. A trade account is a customer too, with its own price and terms.

The customer profile

Mara Chen

Club member · Cedar Ridge

Club member
  • Tasting roomPinot Noir 2022Today
  • ClubAutumn allocation · 6 bottlesShips 18 Apr
  • StayCreek cottageIn house
  • RestaurantTable for 4Tonight, 7pm
  • EventSunday lunch4 Oct

One system underneath.

01

One customer
Every interaction belongs to the same customer.

02

One catalogue
The same wines everywhere.

03

One inventory
Know what you actually have.

04

One order system
Every sale flows through the same system.

05

One relationship
Club, trade, tasting room, shop, stays, the restaurant, and events belong together.
Estate One

Get started

Open the winery you run. The cellar, the club, trade, and the shop.

Get started